Many Jesuit Alumni Associations across India joined hands in the JAAIs National Program. The "Blood Donation Drive" was kick started on Gandhi Jayanti, the 2nd October, 2011. The basic concept was to have a common activity carried out by all the alumni associations across India. And of doing something nationally under the JAAI umbrella on a regular yearly basis. This is probably the first time that Jesuit alumni organizations across India have acted as one for a very noble cause.
The Number of donors, blood units collected and media coverage were performance indicators which were monitored locally. At the National level the priority focus was to popularize blood donation for saving a life. The other national objective which emerged was to make this a permanent feature in the JAAI's annual national calendar